Wednesday, October 9, 2019

Prompt 1. In the text Pg. 85 it states, "... a radical transition has taken place, from the separated, yet participatory, time of the carnival and its inversions, to the distanced and open-ended historical time of the parade and its official narrative, to the distanced and closed sphere of consumer time, where the gigantic is displaced from the human to the commodity itself... But the appropriation of the gigantic on the part of commodity relations marks the magicalization of the commodity...."

Interpret this a bit further and offer your own examples within art or mass culture.
 
When I interpret the gigantic, I think about corporate money being a source of power and compartmentalizing stories of oppression. As well as the spectacle in commodity, being bigger than you and out living you. I am collaborating with a photography second year student in December to build an inflatable store, with products and conceptually builds audience projection onto the products.

I am inspired by Bob Snead.
http://bob.transitantenna.com/portfolio/?projects=family-dollar-general-tree

Prompt 2. Discuss aspects of the carnival and parade that Susan Stewart puts forth and ideas put forth by On Procession readings. What are the differences between carnivals and parades?
What associations do they have and what are their strengths and weaknesses in terms of reaching audiences and engaging viewers? Relate these ideas to our ways of seeing the world and of seeing art? Think of related forms of creative display and creative events such as Burning Man, Media Burn, Francis Alys work, Pop-up exhibitions, guerrilla exhibitions, outdoor sculpture exhibitions, city-wide exhibitions, and interventionist art as you formulate your answer.
I think carnivals are more about celebrating a history of culture, I got the privilege of attending one in Spain. There was a vast difference in complexity through artistic expression and the outfits. But also humbling to not see logos such as seen in parades, which are more capitalist agenda based on businesses expanding. Through my own lens, I think festivals like Burning Man and others have become less about community and experience and more about trends and consumption. 

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